Michael Hirsh, renowned Canadian producer of children’s programming and author of the recently published memoir Animation Nation: How We Built a Cartoon Empire, will reflect on his four decades in the animation industry at this year’s MIFA — the industry and education-dedicated market program of the Annecy International Animation Film Festival.
Celebrating its 40th anniversary, MIFA will welcome Hirsh as a Keynote Speaker, looking back on his years in the animation industry while tracing a parallel path with the Market’s journey since its founding in 1985. Hirsh’s Keynote takes place on June 10, 11:00 a.m. – 12:00 p.m., at the Impérial Palace – Étage 1 – Salle de l’Europe. Hirsh will offer insights into 40 years of Canadian animation, exploring its evolution, current challenges and outlook.
“I have attended the Annecy Festival since its inception,” said Hirsh. “It is a great honor to be the Keynote Speaker at this momentous occasion. I look forward to sharing my insights and meeting with old and new colleagues.”
Joined by Christian Davin, President of Cartoon, the conversation will delve into the founding of Nelvana in 1971, its major impact on the growth of the Canadian — and more expansive, worldwide — animation sector, the creation of Studio Ellipse in partnership with Nelvana, the company’s transformation over the years, and the broader consolidation of the industry. Hirsh will also share with Davin his perspective on the future of streaming and the opportunities it presents for non-U.S. players.
Prior to the Keynote, Hirsh will be signing copies of his debut book, Animation Nation: How We Built a Cartoon Empire on Monday, June 9, 4:30 p.m. at Bonlieu, the Palais des Festivals.
The book details how a fortuitous meeting with George Lucas led to the genesis of a major children’s animation studio and countless hours of enjoyment for children worldwide. Co-founding Nelvana not only positioned Canada as a premier creator of children’s programming, but also made a significant international impact, establishing a new and successful model for producing children’s cartoons.
Animation Nation: How We Built A Cartoon Empire is not just a memoir; it is a celebration of the power of creativity and perseverance. Packed with humor and hard-won wisdom, Hirsh’s narrative is a testament to how passion and entrepreneurial zeal can build a global empire from humble beginnings.
Published by Sutherland House Books, Animation Nation is available from major retailers as a hardcover or ebook.
MIFA will be held June 10-13, during the 2025 Annecy Festival (June 8-14). Find more information at annecyfestival.com.
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